How to Make Money on X: 5 Innovative Strategies [2024]

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Whether you’re a content creator, entrepreneur, or just someone looking to make some extra income, X (formerly known as Twitter) provides numerous opportunities to monetize your presence on the platform.

With its vast user base and wide-ranging capabilities, X is not just a place to connect with friends and share thoughts; it’s also a platform where you can earn money and turn your passion into a profitable venture.

In this comprehensive guide, we will explore 5 innovative strategies that can help you make money on X.

From joining the X Ads Revenue Sharing Program to launching creator subscriptions, diving into affiliate marketing, selling products and services, and diverting followers to your other social media platforms, we will cover a range of options that cater to different interests and goals.

Now, let’s explore the 5 innovative strategies to make money on X:

1. Join the X Ads Revenue Sharing Program

The X Ads Revenue Sharing Program is a game-changer for content creators on the platform. It allows you to share revenue generated from ads displayed in replies to your X content. To participate in the program, you need to meet certain criteria:

  • Subscribe to Twitter Blue or Verified Organizations
  • Have at least 15 million impressions on your cumulative posts within the last three months
  • Have at least 500 followers
  • Have a Stripe account for payment processing
  • Follow the Ads Revenue Share Terms, including the X Rules and Creator Monetization Standards

Once you meet the requirements, follow these steps to join the X Ads Revenue Sharing Program:

  1. Go to the Monetization section in the X app.
  2. Click on the “Join and setup payouts” option.
  3. Enter your Stripe account details.

By joining the program, you can earn regular payouts based on the impressions and engagement your X content generates.

2. Launch Creator Subscriptions

Creator Subscriptions provide another avenue for content creators to monetize their presence on X. This feature allows you to offer exclusive content and perks to paying subscribers. To launch creator subscriptions, you need to meet the following eligibility requirements:

  • Be 18 years or older
  • Have at least 500 followers
  • Have an active account in the past 30 days

Once you meet the criteria, follow these steps to launch your creator subscriptions:

  1. Go to the Monetization tab in the main menu of the X app.
  2. Locate the Subscriptions section and register your account.
  3. Choose a subscription fee of $2.99, $4.99, or $9.99 per month.
  4. Provide exclusive content such as tweets, subscriber badges, subscriber tabs (available on iOS), subscription links, and subscriber-only Spaces.

By offering exclusive content to your subscribers, you can generate a recurring monthly income while providing added value to your most dedicated followers.

3. Become an Affiliate Marketer

Affiliate marketing is a tried-and-true method to make money online, and X offers a platform for content creators to leverage this strategy. By joining affiliate marketing programs, you can promote products and services and earn a commission for every sale or referral made through your unique affiliate link or code.

To become an affiliate marketer on X, follow these steps:

  1. Register for affiliate programs of companies you want to promote.
  2. Obtain your unique affiliate links or codes.
  3. Create engaging content that highlights the benefits and features of the products or services you’re promoting.
  4. Share your content on X, encouraging your followers to make purchases through your affiliate links or codes.

Affiliate marketing requires creativity and strategic promotion to drive conversions, but with the right approach, it can be a lucrative source of income on X.

4. Sell Products and Services

X can also serve as a platform for selling your own products and services. Whether you’re an artist, consultant, or entrepreneur, you can leverage your X presence to showcase and promote what you have to offer. Here’s how you can get started:

  1. Determine the platform or marketplace where you want to sell your products or services (e.g., Gumroad, Amazon, Etsy).
  2. Set up your online store or profile on the chosen platform.
  3. Add a link to your products or services in your X profile or X landing page.
  4. Promote your offerings by creating engaging posts and threads.
  5. Connect with your audience through direct messages and offer personalized recommendations.
  6. Consider incorporating your products or services in your email marketing campaigns.

By leveraging X as a sales channel, you can reach a wide audience and turn your passion into a profitable venture.

5. Divert Followers to Your Other Social Media

While X is a powerful platform on its own, it can also serve as a gateway to your other social media channels. By diverting your X followers to platforms like YouTube, Instagram, or Facebook, you can expand your reach and increase your income streams. Here’s how you can do it:

  1. Create compelling content on your other social media platforms.
  2. Include links to your other social media profiles in your X bio or posts.
  3. Engage with your X followers and encourage them to check out your other content on different platforms.
  4. Leverage the unique features and strengths of each platform to provide a diverse and engaging experience for your audience.

By cross-promoting your content and diversifying your online presence, you can attract a broader audience and increase your earning potential.


Making money on X is not limited to traditional methods; the platform offers a range of innovative strategies to turn your online presence into a profitable venture. Whether you choose to join the X Ads Revenue Sharing Program, launch creator subscriptions, become an affiliate marketer, sell products and services, or divert followers to your other social media channels, there are numerous opportunities to monetize your presence on X.

Remember, success on X requires consistency, creativity, and providing value to your audience. By following these strategies and leveraging the power of X, you can turn your passion into a sustainable source of income. So, take the first step, explore the strategies, and start making money on X today!

Disclaimer: The information provided in this article is for educational purposes only. Results may vary, and success is not guaranteed. Please conduct thorough research and consider your individual circumstances before implementing any strategies mentioned in this article.

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